About Annurya — Wellness SEO & AI Visibility Agency | Annanya Adyasha & Anurag Paul Gummadi

Our Story — Why We Started Annurya

We started Annurya because we saw the same problem everywhere we looked: exceptional wellness practitioners — with years of clinical training, genuine expertise, and real client outcomes — were invisible online. Meanwhile, practitioners with a fraction of their credentials were ranking on page 1, simply because they understood digital visibility.

That gap between expertise and discoverability felt wrong. The most qualified practitioner shouldn't lose clients to a less qualified competitor just because they don't know how to rank on Google. We decided to fix that.

Annurya is built around one belief: your expertise, your credentials, your real client results are your most powerful marketing assets. Our job is to make sure the right clients can find them.

What Makes Annurya Different

Wellness-only specialisation — we don't work with eCommerce, SaaS or restaurants. Every strategy, every piece of content, every keyword we've ever researched has been for a wellness brand or health professional. This depth of niche expertise is why our results compound.
E-E-A-T at the core — Google's Experience, Expertise, Authoritativeness and Trustworthiness framework is not optional for wellness content. We build it into every page, every article, every schema decision.
AI-first thinking — we are one of the few agencies actively optimising for ChatGPT, Gemini, Claude and Perplexity citation — not just Google rankings. The wellness practitioners who build AI visibility now will hold compounding advantages for years.
International SEO expertise — we serve wellness brands in Australia, USA, Canada, UK, Ireland, Finland and Europe. Each market gets a custom strategy, not a template.
Transparent, jargon-free reporting — you always know exactly where you rank, what's improving, and what we're working on next.

Meet the Founders

Annanya Adyasha

Co-founder & Wellness SEO Strategist

Annanya leads content strategy, E-E-A-T architecture and international SEO for Annurya's clients. Her work sits at the intersection of wellness expertise and search strategy — she understands both the clinical nuances that make wellness content credible and the technical requirements that make it rank.

She specialises in building topical authority systems for wellness coaches, therapists and nutritionists — the kind of comprehensive, interconnected content architecture that positions a wellness brand as the undeniable expert in their niche. She has built content strategies for wellness brands across Australia, USA, Canada, UK and Ireland.

Areas of expertise: Wellness SEO, E-E-A-T content strategy, topical authority building, international SEO for wellness brands, YMYL content, personal branding for wellness experts, content marketing for health professionals.

Anurag Paul Gummadi

Co-founder & AI Visibility Strategist

Anurag leads technical SEO, AI Visibility optimisation and Generative Engine Optimisation (GEO) at Annurya. He designs the entity recognition, structured data and citation strategies that get wellness brands cited by ChatGPT, Gemini, Claude and Perplexity.

He also leads website architecture and technical implementation — ensuring every Annurya client site is built on a foundation of technical excellence: Core Web Vitals, schema markup, crawlability, international hreflang and performance. He works across markets in Australia, USA, Canada, UK, Ireland and Finland.

Areas of expertise: AI Visibility optimisation, Generative Engine Optimisation (GEO), ChatGPT and Gemini SEO, Answer Engine Optimisation, Technical SEO, entity SEO, schema markup, website strategy for wellness brands.

Our Values

Expertise over hype — we don't make promises we can't keep. Every strategy is grounded in what we know works, with transparent timelines and honest expectations.
Wellness-specific depth — we research the wellness industry constantly. We understand the ethical considerations around health communication, YMYL content standards and the trust clients place in wellness practitioners.
Long-term compounding — we build SEO foundations designed to grow stronger over time, not tactics that peak and collapse. The brands we work with build compounding advantages.
Genuine partnership — we work with a small number of clients deeply, not a large number of clients superficially. Every client gets our full strategic attention.

Who We Work With

We work with wellness coaches, therapists, counsellors, psychologists, nutritionists, dietitians, holistic practitioners, functional medicine practitioners, mental health clinics, yoga studios, wellness retreats and wellness-focused founders — across Australia, USA, Canada, UK, Ireland, Finland and Europe.

If you're a wellness professional who creates genuine value for your clients but struggles to be found online, we'd love to talk. Book a free visibility audit.

We Built Annurya Because Exceptional Wellness Practitioners Deserve to Be Found